How Do You Know Your Customer Service Training Will Work?

Jul 18, 2017

As the training professional for your customer facing staff, you’ve identified a clear need for a training program at your company. It makes sense. Poor customer service has a direct impact on your bottom line. Improving employee morale while implementing a cohesive and effective customer service and communication skills strategy makes sense for any company interested in moving past the mediocre into excellence.

So, you call in the trainers and deliver the great content that your employees need. The trainers have gone home, and your employees have gone back to their regular duties. Your management team has returned to the C-suite. Everything is perfect now, right? So what happens next? Is it back to being business as usual once again at your company?

The Competition

According to a recent Corporate Pulse Survey from the Financial Times and the IE Business School Corporate Learning Alliance, the news is grim. According to the survey:

  • 37% report seeing a tangible impact on employee engagement
  • 34% see benefits in terms of customer satisfaction
  • 32% see improvement in revenue, profit, and margins
  • 32% see improvement in employee satisfaction

While the survey indicates strong support for programs to address employee satisfaction, employee engagement, improving customer loyalty and increasing revenue, the training programs in which most companies invest aren’t providing the ROI necessary to justify the expense.

Naturally, we care about statistics like that. Your organization prioritizes success, and results like that can make you think twice about hiring outside trainers... unless you sign up with Bonfire, because our statistics are quite different.

Are we blushing yet?

Bonfire Training

Companies that have signed up with Bonfire Training for courses in leadership development training, telephone etiquette online modules, and onsite customer service training report the training they received has had or will have a positive effect in the following areas:

  • 90% improved employee morale
  • 96% improved consistency of service provided to customers
  • 97% improved customer satisfaction

What’s more? 92% of our clients report being extremely satisfied with Bonfire training programs, and 98% report being extremely satisfied with their Bonfire trainer.

That’s a return on investment you can count on. That’s why Bonfire Training has been in business for more than 30 years, training everyone - from high profile organizations to small businesses alike - in how to foster the values that not only keep a company afloat, but thriving in today’s competitive marketplace.

Quite simply, Bonfire Training isn’t like other training companies.

Bonfire Training provides you with the tools you need to change your customer service culture in a positive lasting way.